When readers have countless books for their choosing, a striking cover can make the biggest difference. So now the question is, what makes a successful book cover?
If you’ve decided to self-publish your book, here are pointers to help you in the cover design process:
Have a main focus for the cover – nothing could be more important. Your book has a subject, and the cover should to reflect that one idea loud and clear. Avoid stuffing your cover with so many elements.
Think of your book cover as a billboard, trying to catch prospects’ attention as they speed by. The maximum word count on successful billboards is 6. You need to get the message within 5 seconds at 60 mph. That applies to your book cover. At a glance, your prospect should know your book’s genre, focus, and tone.
Any element that you include in your design should contribute to your overall message. Each element should count.
Don’t use a white background as this will disappear on on retailers’ white screens. Something with texture or perhaps an illustration, should be safe. You wouldn’t want to lose sales because of something as trivial yet completely avoidable as this.
Try reducing your cover design to the size of an Amazon thumbnail and check if you can read it. It has to be readable.
Talking about readability, pick a simple font that will be easy to read despite a radical reduction. Also, stay away from those thin and lacy script typefaces – they usually become invisible when small.
Choose an image that clarifies instead of being too literal. For instance, it may convey the mood or the historical period of the events.
This can be tricky because your choice of colors will obviously depend on the overall tone of your book. As a rule of thumb, you shouldn’t use too many so you don’t distract readers from your cover’s main message. You can also take a look at some color palettes online and decide on a combination that you think will fit your book.
Remember, it’s not about copying anybody’s work; you just want some inspiration so you can create an equally successful cover. This is a very effective way of encouraging your mind to think and come up with its own concepts and ideas.
Book Cover Design Software
If you’re going to publish your own book and design your own cover, using book cover design software can make things a lot more efficient. You don’t need to worry about the technicalities as the software will handle that part. And with that, you can just focus on letting those creative juice flow.